Privacy Policy
Privacy Policy
Last Updated: September 23, 2026
Overview
This Privacy Policy explains how Novareliq collects, uses, discloses, and protects personal information when you visit novareliq.com, browse or purchase products, create or use available account features, contact us, or otherwise interact with our website and services.
Novareliq is owned and operated by Shiyan Canmouzhang Network Information Technology Co., Ltd.
Shiyan Canmouzhang Network Information Technology Co., Ltd. is responsible for the operation of novareliq.com and the handling of personal information as described in this Privacy Policy, subject to applicable law.
By using our website or services, you acknowledge that your personal information may be handled as described in this Privacy Policy.
Information We Collect
The personal information we collect depends on how you interact with Novareliq.
We may collect the following categories of information:
Contact Information
This may include:
Name
Email address
Phone number
Billing address
Shipping address
Other contact details you provide to us
Order and Transaction Information
When you make a purchase or attempt to make a purchase, we may collect information such as:
Products ordered
Product options or variants selected
Order number
Order value
Shipping method
Delivery information
Payment status
Refund or return information
Transaction-related records
Payment information may be processed directly by Shopify or participating payment providers. We generally do not receive or store complete payment card numbers.
Customer Support Information
If you contact us, we may collect:
Your name and contact information
Order details
Messages and correspondence
Photos or videos you provide in connection with an order or product issue
Information relating to returns, refunds, damaged products, or other customer service requests
Device and Usage Information
We and our service providers may automatically collect certain technical information, such as:
IP address
Browser type
Device type
Operating system
Referring pages
Pages viewed
Date and time of visits
Website interactions
Approximate geographic location derived from your IP address
Cookies and Similar Technologies
We may collect information through cookies, pixels, tags, local storage, and similar technologies.
These technologies may help us operate the website, remember preferences, analyze website activity, maintain security, and support advertising or marketing activities where permitted.
How We Collect Information
We may collect personal information:
Directly from you when you place an order, contact us, or submit information through our website
Automatically when you use or browse our website
From Shopify and other service providers that help operate our store
From payment, fulfillment, delivery, analytics, advertising, or technology providers where applicable
From other sources where permitted by applicable law
How We Use Information
We may use personal information for purposes including:
Processing and fulfilling orders
Confirming purchases
Arranging shipping and delivery
Providing order tracking information
Processing returns and refunds
Responding to customer service inquiries
Providing product and order support
Communicating about purchases or account activity
Detecting and preventing fraud, abuse, and security incidents
Maintaining website security
Improving our website, products, and services
Understanding how customers use our website
Measuring website and marketing performance
Personalizing certain website experiences where permitted
Sending marketing communications where permitted by applicable law
Maintaining business and accounting records
Enforcing our policies and agreements
Complying with legal, tax, regulatory, and contractual obligations
Establishing, exercising, or defending legal claims
We may also use information for other purposes disclosed to you at the time it is collected where permitted by law.
How We Share Personal Information
We may disclose personal information to third parties where reasonably necessary to operate Novareliq and provide our services.
These parties may include:
Shopify
Our online store is operated using Shopify, which provides ecommerce infrastructure and related services.
Shopify may process personal information in connection with the operation of our website, checkout, transactions, security, analytics, and other ecommerce functions.
Payment Providers
Payment providers, banks, card networks, and other financial service providers may process information necessary to authorize and complete transactions.
Fulfillment and Shipping Providers
We may share information such as your name, delivery address, phone number, and order details with fulfillment centers, warehouses, logistics companies, and shipping carriers where necessary to fulfill and deliver your order.
Technology and Service Providers
We may work with providers that assist with:
Website hosting and functionality
Customer support
Email communications
Analytics
Advertising and marketing
Fraud prevention
Information security
Order management
Business operations
Professional Advisers
We may disclose information to accountants, lawyers, auditors, consultants, insurers, and other professional advisers where reasonably necessary.
Legal and Regulatory Disclosures
We may disclose information where we reasonably believe disclosure is required or permitted to:
Comply with applicable laws or legal processes
Respond to lawful requests from authorities
Protect our rights or property
Protect customers, users, or others
Investigate suspected fraud or unlawful activity
Enforce our agreements or policies
Business Transactions
Personal information may also be disclosed or transferred in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar corporate or business transaction.
Cookies and Similar Technologies
Novareliq and our service providers may use cookies and similar technologies to support website functionality.
These technologies may be used to:
Keep the website functioning properly
Remember preferences
Maintain shopping-cart functionality
Support checkout
Improve website security
Understand website traffic and usage
Measure website performance
Analyze customer interactions
Support advertising and marketing where permitted
Some cookies may be necessary for the website to function and may not be capable of being disabled through website preference tools.
Other cookies or similar technologies may be subject to consent or opt-out requirements depending on your location.
Where required by applicable law and where applicable functionality is available, visitors may be provided with options to manage certain privacy or cookie preferences.
You may also be able to control cookies through your browser settings.
Disabling certain cookies may affect how some parts of the website function.
Advertising and Analytics
We may use analytics and advertising services to understand how visitors use our website and to measure or improve marketing activities.
Depending on the services enabled on our website, these providers may use cookies, pixels, device identifiers, or similar technologies.
The availability of rights to opt out of certain advertising or tracking activities may depend on your location and applicable law.
We do not claim that every visitor will receive personalized advertising, and the specific technologies used may change as our website and service providers change.
Marketing Communications
Where permitted by applicable law, we may send promotional emails or other marketing communications.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those messages.
Unsubscribing from promotional communications will not prevent us from sending non-promotional communications relating to:
Orders
Transactions
Returns
Refunds
Customer service
Security
Legal notices
Other service-related matters
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may vary depending on the type of information and our legal or operational requirements.
We may retain information where necessary for purposes such as:
Processing and maintaining order records
Customer support
Returns and refunds
Fraud prevention
Dispute resolution
Accounting and tax obligations
Regulatory compliance
Legal claims
Enforcement of agreements
We may retain certain information for longer where required or permitted by applicable law.
Data Security
We use reasonable administrative, organizational, and technical measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no system for transmitting or storing information online can be guaranteed to be completely secure.
Customers should take reasonable precautions to protect their own information, including protecting passwords and account credentials and avoiding the transmission of sensitive information through unsecured communication channels.
Novareliq will not ask you to send complete payment card details or account passwords by email.
If you receive a suspicious communication claiming to represent Novareliq, please contact us at service@novareliq.com before providing sensitive information.
Your Privacy Rights and Choices
Depending on your place of residence and applicable law, you may have certain privacy rights.
These may include the right to request:
Access to personal information we hold about you
Correction of inaccurate personal information
Deletion of certain personal information
A copy or portability of certain personal information
Restriction of certain processing
Objection to certain processing
Withdrawal of consent where processing is based on consent
Information regarding certain disclosures of personal information
Opt-out rights relating to certain advertising or data-use practices where applicable
These rights are not absolute and may be subject to exceptions or limitations under applicable law.
For example, we may be required to retain certain information for tax, fraud-prevention, accounting, contractual, or legal purposes even after receiving a deletion request.
How to Submit a Privacy Request
To submit a privacy-related request, please contact:
Email: service@novareliq.com
Please provide enough information for us to understand and respond to your request.
We may need to verify your identity before processing certain requests.
Where permitted by applicable law, we may request additional information reasonably necessary to complete this verification.
We will respond to valid privacy requests in accordance with applicable legal requirements.
Authorized Agents
Where applicable law allows another person to submit a privacy request on your behalf, we may require evidence that the person has authority to act for you.
We may also need to verify your identity directly before completing certain requests.
Children's Privacy
Our website and services are intended for adults purchasing pet-related products and are not directed to children.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe that a child has provided personal information to us in a manner that is not permitted by applicable law, please contact us at service@novareliq.com so that we can review the matter.
International Processing and Transfers
Novareliq operates an online store and works with service providers that may operate in multiple countries.
As a result, personal information may be processed or stored in countries or regions other than the country in which you live.
These locations may have privacy or data-protection laws that differ from those in your jurisdiction.
Where required by applicable law, appropriate mechanisms or safeguards may be used in connection with international transfers of personal information.
Third-Party Websites and Services
Our website may contain links to websites, applications, or services operated by third parties.
We do not control the privacy practices of third-party websites or services.
If you follow a link to another website or service, we recommend reviewing that third party's privacy policy before providing personal information.
This Privacy Policy applies to Novareliq's handling of personal information and does not govern independent third-party privacy practices.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
Our business practices
Website functionality
Service providers
Legal requirements
Regulatory requirements
Technology
Other operational circumstances
When we make changes, the revised Privacy Policy will be posted on this page and the Last Updated date will be revised accordingly.
Where required by applicable law, we may provide additional notice regarding material changes.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact:
Customer Support Email: service@novareliq.com
We aim to respond to customer inquiries within 1–2 business days, although privacy-related requests may require additional time depending on the nature of the request and applicable legal requirements.
Business Information
Novareliq is owned and operated by Shiyan Canmouzhang Network Information Technology Co., Ltd.
Shiyan Canmouzhang Network Information Technology Co., Ltd. operates novareliq.com and is responsible for customer transactions and the handling of personal information as described in this Privacy Policy, subject to applicable law.
Brand Name: Novareliq
Website: novareliq.com
Legal Company Name: Shiyan Canmouzhang Network Information Technology Co., Ltd.
Registered Address: Room 415, 4th Floor, Building 3, Human Resources Industrial Park, No. 17 Renmin North Road, Maojian District, Shiyan City, Hubei Province, China.
Customer Support Email: service@novareliq.com